Start with the audience and the action
A commercial read has a job to do within a short window. Direction should clarify who is listening, what the brand wants them to feel, and where the important turn or call to action lands.
Built for short-form choices
TV, radio, streaming, pre-roll, and paid social each create different timing and attention conditions. Mau's current public Commercial Reel is the starting point for hearing her English and Spanish commercial presence.
English, Spanish, or both
For a bilingual campaign, align the tone and character before recording variants. For a culturally specific treatment, compare Spanglish or English with a Latino accent rather than treating every brief as a direct translation.
Timing from :06 to :60
A :06, :15, :30, or :60 read leaves different room for setup, emphasis, and legal copy. Share the final runtime, edit points, disclaimer language, and call to action so the performance serves the cut.
Tone, disclaimer, and revisions
Brand warmth, urgency, humor, authority, and legal language may need different direction within one spot. Identify the approved copy and pickup process before recording so revisions are tied to the edit rather than a vague request to start over.
Directed commercial work
If a live-directed session or review process is part of the project, send the script, audience, references, and decision-makers together. The public Commercial Reel is the current place to hear the available general sample; no page-specific demo is implied here.
Projects that can fit
- TV, radio, and streaming spots
- Pre-roll and paid social
- Bilingual campaign versions
- Brand launches and digital advertising
Audio context: Hear the current Commercial Reel on the main Voice-Over page; page-specific audio will be added only when an approved sample exists.